Quitting Spotify, ethics, and pay per stream
There's been a lot of growing momentum behind the "Quit Spotify" movement, mainly driven by artists removing their music from Spotify due to their CEO investing money in military weapons, serving ads for ICE, the growth of AI music on the platform, and a whole host of other issues that have accumulated over the years.
Over the weekend, I stumbled upon the How to quit Spotify 🔗 post that was making the rounds, which shared a journey of figuring out which platform to move to... and they ended up with a service I recently tried and liked: Qobuz. I wish they had an API for the Crucial Tracks app and I did contact them to no avail so far...
Beyond the technical details of moving services, the article mainly focused on the library experience and the amount the service pays per stream. Data I was already well familiar with, so I didn't pay too much attention. I was just glad that more people are taking the need to get off Spotify seriously.
Then today I read a post from Matt Birchler called Pay per stream is a messy metric 🔗 where he comments on using pay per stream as a reason to call Apple Music an "ethical" choice.
But I find the "Apple Music pays more per stream" argument endlessly frustrating because it's horribly misleading. Yes, it's a single data point, but it's telling a sliver of the full story.
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By a similar token, if Apple Music added a free, ad-supported tier today, many people would start using that, and pay-per-stream would go down to Spotify levels. Or maybe you think that would be a terrible thing, and you think there should be no way for people to stream music without paying $10 or more per month, but let's talk about that then and not about how choosing Apple Music is the more "ethical" choice.
I don't think it's ethical to use Apple Music, but I DO think it's unethical to use Spotify. I don't think the "How to quit Spotify" article made any point other than finding a more ethical alternative to Spotify, which isn't hard... and yes, pay per stream has to be a part of that equation.
The whole point of sharing the "service A pays more per stream than Spotify" is to shift the thinking and encourage people to move to services that better serve artists. If you are paying for a music service, the rate they pay artists should absolutely be a factor. And if you aren't paying for music, what are you doing?
I get that bands currently make more money on Spotify in total, but if bands/fans/etc. keep advocating and the listening behavior switches to better paying services (or forces Spotify to pay more), then that's a good thing.
As an example, here's a post from the band Los Campesinos! 🔗 with raw payout and stream data for an entire year. They would basically double their streaming income if everyone used Tidal, for example. And receive about 33% more than current if everyone used Apple Music. Regardless, the amount they made for 9.3 million streams was only $42,000, which is definitely not enough for a full band...
So please make sure to buy merch, records, and pay to see live music (artists of all sizes!), as streaming is definitely not a sustainable source of income. And my goodness, PAY for streaming. It's $10 a month for seemingly every song that's ever been created... that's beyond a steal.
Just my 2 cents. I know I advocate for Apple Music on Crucial Tracks but only because there's an API that allows me to do what I need the site to do... as I said above, I've contacted Qobuz to no avail (if someone at Qobuz is reading this, hit me up!) and I am also investigating the Tidal API as well.
I'm all for more and better ideas to support music, so if you have ideas of how I can better do that with Crucial Tracks, let me know!
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